Real estate is one of those industries where you’ll have a lot of competition. So, you need to make sure you stand out in your area. The best way to do this is to market your business widely, and in the most engaging way possible. Therefore, allocate your resources across multiple marketing mediums and figure out what works best for each one.
It is a good idea to focus on Instagram, as it is a visual medium perfect for showcasing listings and properties. However, you need to make a proper Instagram plan, and make your profile viral using the following tips.
Work on your bio
Make your bio brief and interesting. Describe your business in one line, and also utilize the Link in Bio tool. This link should include links to your website, contact information, top listings, and blog. This will help your audience access your services immediately.
In addition, update your profile picture with your latest logo, and make sure you have a high-res image there. You should also ensure that the contact button has the correct details, and then you’re good to go.
Employ stunning visuals
When people use iInstagram, they scroll past any dull posts and usually pause only for posts that really stand out. This does not mean that you just use loud, contrasting imagery. Instead, you should come up with a brand aesthetic and stick to it for your posts.
When you have a color scheme and brand identity pinned down, you should make graphics to fit this imagery. First, make sure you use high-quality photographs and videos, and design them well. Make real estate flyers using the templates on PosterMyWall and automatically resize them for Instagram. This will also help you keep a cohesive design identity across all your mediums.
Run paid ad campaigns
Instagram Ads has some great tools to help you showcase your listings and offers. So, see what posts have performed well for you, and boost similar posts in the future. In addition, if you have any listings you need to showcase on a priority basis, boost them on Instagram Ads.
There are lots of tools there to help you target your ideal audience. In addition, you can run your ads for a few days at first to see how they perform for a limited audience, and then make any adjustments needed for the actual campaign.
Collaborate with influencers
Reach out to industry influencers to showcase your services. Have them give you a shoutout and maybe even drop by your office and make videos. Then, they can share these videos on their Instagram through collaborative posts.
You can even hold influencer meet-up events. Encourage attendees to tag you and to go live on Instagram. This will help you access a wider audience, and also show your fun side. When reaching out to influencers, make sure you have written agreements with them. This will prevent any misunderstandings in the future.
Make engaging Reels
Reels are a great tool to help you go viral on Instagram. There are often some trends going on that you can use for your own Reels. Get yourself and your employees involved, and have some fun with this tool. This will also help humanize your business and show how you connect with your audience.
Keep these reels short and fun, and also use them to educate your audience.Try to make these reels as engaging as possible, so that you can get more views and reach a wider audience. Also, use a high-quality smartphone or a professional camera to make these reels. This is because the quality of your content matters a lot when it comes to successful Instagram marketing.
Utilize data analytics
Make sure you track your Instagram performance. Use the data tracking and analytics tools there to keep an eye on things. This will help you determine what sort of posts work best, and what changes you need to make.
Analyze this data, and use it to make your future Instagram marketing plans. Also use this data to check what demographics your posts resonate with. Then, you can change the tone and the direction of your posts accordingly.
Offer valuable information
Audiences like it when they get to learn about different aspects of your industry. So, you should create informative posts which bring them in the know about technical details like real estate laws, what to look for in contracts, and other such information.
Educate your audience, and interact with them through polls and quizzes. This will position you as an industry expert, and showcase how you value your audience as well.
So, there are many ways to make your real estate agency go viral on Instagram. Get working on your strategy and take your business to the next level.
